Attracting and improving the relations with our customers is the reason to choose the best social media for my company. Social media have penetrated our world and taken control of our enterprises. However, which are the best social media for my enterprise?
From LeónUP we will attempt in this post to shed light on the keys to picking the best social media for “my” company. In the first place, we must NOT be present in every social media. We have to decide on the social media that best adapts to our product.
By number of users, Facebook, the biggest social media platform in the world, has over 2,000 million active users, most of them aged 35-54. LinkedIn has more than 335 million active users, and most are between 25 and 34 years old. Twitter, although declining, continues to have over 500 million users. The age of its users ranges from La 25 to 54 years old. Finally, on this year of the video, YouTube has users whose age ranges from 45 to 54 years old.
Once the target users have been defined, which are the best social media for my enterprise? Facebook allows disseminating highly-valued content for users who spend several hours checking Facebook. Moreover, Facebook attaches importance to micro-segmentation in the advertising campaigns designed for its platform: thus you can reach the desired target audience. LinkedIn is our ideal social media platform if we wish to establish professional contacts and take part in communities or groups where information of interest to our company is discussed. Twitter allows us to solve doubts raised online regarding our business sector. Thanks to hashtags, we can easily reach unknown users becoming interested in our sector. The final social media platform, but not least important, is YouTube. For a few years, the video format has been the one most employed by users. Besides, YouTube enables our content to be easily shared with other social networks or messaging applications. In YouTube we can personalise our company and allow our customers to put a face to our name.
Would you like your workers to know more about digital marketing? In LeónUP we can assist you with the support to hire, digitalise and incorporate new technologies for your company. Contact us on leonup@ildefe.es or call us on +34 987 875 875.