The upcoming Foro Empresas León UP, held in the Conde Luna Palace on 28 November from 6 pm. to 8 pm. will focus on intangible assets, key for improved competitiveness growth of SMEs.
One of the aims of this meeting is to inform the audience of the increasing importance of intangible assetsas a differentiating factor for their companies’ competitiveness, alternative to price competitiveness. These assets are innovation, design, trademark and technology. According to a recent study by the WIPO, around a third of the value of manufactured productsacross the world derives from “intangible capital”. The upcoming Foro Empresas León UP will be addressed to SME managers, as well as to business development managers or sales managers. People responsible for innovation in companies will also be welcomed. Guillermo Criado will be in charge of running the Forum. Founding partner of SILEXPatents and Trademarks, and a biologist by background, he has been providing advice to companies of any sector for 16 years, from start-ups to Fortune 500 multinationals. He works on the optimisation of resources aimed at protecting and exploiting intangible assets. These intangible assets are patents, trademarks or know-how. He has been a regular speaker in international forums and, moreover, he is a professor of Industrial Property in several postgraduate studies. For further information, you can fill out this form or call us on 987 875 875. If you prefer, send an email to firstname.lastname@example.org