A personal brand for companies has to be useful, reliable and, above all, visible. When creating a personal brand for your company first you need to take into account what a personal brand is. The personal brand is the company’s best introduction. It aims to...

Philip Kotler is one of the world’s leading experts in the strategic practice of marketing. He has been selected as First Leader in Marketing Thought by the American Marketing Association. Philip Kotler, known by some as the creator of modern marketing, presents the...

The first point worth considering is that investing in communication for your company has to be a continuous long-term project, a project that needs to be planned and co-ordinated beforehand. If the adequate communication tools are used, your company will clearly...

One of the key elements nowadays for the management of companies is Big Data. Currently, more data are generated within two days than in the entire Contemporary History. Big Data aims at extracting valuable information from data. It refers to methods of processing...

Every three years, the Organisation for Economic Co-operation and Development (OCDE) launches the Programme for International Student Assessment, better known as PISA report. The PISA report analyses the results of the PISA tests undertaken by half a million...

Travel-to-work time, rent prices or its low crime rate are aspects that attest to León’s place among the best Spanish cities to live in. In León, the average travel-to-work time is 19 minutes, far below the average time in cities like Madrid or Barcelona....

The logistics sector stands as one of León’s economic strengths for the future. León has become a key spot for connections between the North and West of Spain and the rest of the country. This is partly due to the arrival of three of the big national...