What professional profiles are demanded by the companies these days?
With the increasing digitalisation of businesses, these are changing their hiring methods. They also opt for training their employees in order to adapt to this new era. The Human Resources departments in the companies have had to adapt to their digital...
Crowdsourcing, using collective intelligence to achieve better results
The arrival and evolution of new technologies has no doubt meant a complete disruption of the way of understanding and benefiting from shared participation and commitment. Through the different variants of crowdsourcingwe intend to know the opinionof third...
How can you make your content viral?
There are many studies regarding this issue, and it has become one of the cross-disciplinary goals these days. Among all of them, we can highlight the main features for something to become viral that the professor of Marketing Jonah Berger mentions in his...
How Amazon sells products before they are purchased
The world’s big online retailer, Amazon, keeps improving its logistics system and seeking ways to speed up the shipping processes, to the extent that it has even stated that it could soon send products to customers before they purchase them, that is,...
The University of León ensures the transfer of talent and innovation through their proven quality programmes
The University of León shows itself as one of the fundamental pillars on which our land’s economic development is based. This long-established university has a wide and consolidated formative and research programme, ensuring one of its most important...
The advantages of the Authorised Economic Operator (AEO) was the focus of the fifth edition of Foro de Empresas León UP
The speaker José María Narváez, one of the leading European experts in OEA, talked about several aspects of this official accreditation provided by the Spanish Tax Agency, valid across all the EU customs territory. The session reviewed how the concept of AEO emerged,...
Why you should set up your self-driving car company in León
If your SME specialises in the sector of self-driving vehicles and you are looking for a place to establish yourself, León is your city. León has used its new Exhibition and Convention Centre for the first time with ‘Unvex Security&Defense,’ the European...
What are the keys to startup success?
With all probability, your startup’s added value is what will provide it with the success you wish. In this post, we give you more keys to make your startup successful. Knowing how to appropriately use the technological tools we have at our disposal...
7 keys to a digital marketing plan
If you wish to create a digital marketing plan in your company you must know these 7 keys before. Know your environment. Where your company is located, what its political, social, digital and, especially, technological environment is like. Study your...
The Minimum Viable Product (MVP)
“The less the better”: this new concept founds the strategies followed by Startups. What is the Minimum Viable Product (MVP)? The Minimum Viable Product (MVP) is not a product as such, but rather a strategy basically aimed at learning and perfecting the...