If you wish to create a digital marketing plan in your company you must know these 7 keys before.
- Know your environment. Where your company is located, what its political, social, digital and, especially, technological environment is like.
- Study your sector. Perform a study of the market where you move and analyse your competition.
- Set your goals. Always establish real goals for your company, basing on the two previous keys. These goals will be your guide throughout the whole process, so you must always have them in mind.
- Define your strategy. Basing on your goals, define the strategy you wish to follow. You can follow different strategies, but all must respond to “what are we going to do?”
- Execute your strategy. You have to ask yourself the following question in order to execute your strategy: how are we going to do it? You must take into account the resources you have to launch your strategy; resources not only financial, but also regarding staff. If necessary, hire an expert on digital marketing for this process.
- Segment your customers. One of the greatest advantages offered by the digital marketing is that you can segment your target customers very accurately. Base yourself on this segmentation to reach your target.
- Measure your results. Although this is the last key, it is not the least important to create a good digital marketing plan. You need to measure your results both during the process and once finished. During the process, in case you need to change the strategy (but not the goals). When the process is finished, in order to optimize the future digital marketing plans you may undertake.
In LeónUP we support companies. Contact us via leonup@ildefe.es, call us on 987 875 875 or click on this link.