The arrival and evolution of new technologies has no doubt meant a complete disruption of the way of understanding and benefiting from shared participation and commitment.
Through the different variants of crowdsourcingwe intend to know the opinionof third partiesabout a particular topic or get them to take partin the development of a specific task. This collaboration of many people is used to solve a problem or know the opinion as regards some issues through a call for involvement.
Crowdsourcingis an English word stemming from the combination of ‘crowd’, meaning ‘multitude’ or ‘group of people’, and ‘source’, meaning ‘birth’, ‘origin’ or ‘provenance’. The literal definition would be something similar to ‘coming from the multitude or created by many people.”
Within Crowdsourcing there are different versions, the most important being:
- Crowdcreation
- Crowdfunding
- Crowdvoting
- Crowdwisdom
These new models can be used by companies for specific campaigns or projects; for example, for the selection of a product among several options.
It can also be an activity in itself, just as happens with Wikipedia, one of the greatest paradigms of collective intelligence.
It can even be a part of a service, such as the selection of comments by the users of a service, whose opinions generate a collective ranking or evaluation.
There are countless cases, from small individual projects (a novel writer who wishes to finance his/her book) to big enterprises (McDonalds for the launch of its new hamburger); they all usually employ these crowdsourcingmethodologies these days, obtaining great impact and response.
Undoubtedly, one of the great changes entailed by this collective intelligenceis including the social mass into the company’s processes. Integrating the group of individuals, with their commitment and participation, represents one of the most highly valued assets.
Crowdsourcingis not a passing trend, it is something that is here to stay and almost everyone understands, being consolidated as something natural and fostered by the complex depth and extension of the society’s digital environment.
If you need funding for your project, contact LeónUP. We can advise you on the best option concerning your particular case, as well as funding lines you can opt for. Call us (+ 34 987 875 875)