Philip Kotler is one of the world’s leading experts in the strategic practice of marketing. He has been selected as First Leader in Marketing Thought by the American Marketing Association.
Philip Kotler, known by some as the creator of modern marketing, presents the ten credos of Marketing 3.0. What is Marketing 3.0 and what differentiates it from traditional marketing? Marketing 3.0 focuses on the person, not on the product or the consumers, just as more traditional marketing used to do.
Marketing 3.0 consists of reaching consumers in a different way by means of original and innovative ideas. With marketing 3.0 all the people involved in the product creation process need to be taken into account, from employees to partners, distributors, suppliers, etc. This way, everyone feels integrated into the process.
Kotler considers that Marketing 3.0 emerges as a need for responding to “new technologies, the problems caused by globalisation and the people’s interest in expressing their creativity, values and spirituality”.
Philip Kotler thinks that the following are the 10 credos of Marketing 3.0:
- Love your consumers and respect your competitors.
- Be sensitive to change and be ready to transform.
- Guard your brand name, be clear about who you are
- Consumers are diverse, go first to those who can benefit most from you.
- Always offer a good product at a fair price.
- Be always accessible and provide quality news.
- Get your customers, keep and make them grow.
- Whatever your business, it is a service business.
- Always refine your business process in terms of quality, cost and delivery time.
- Gather relevant information and use your wisdom in making your decision.
Apply marketing 3.0 to your company if you want to keep growing. In León we can help you set up new offices and facilities of your company in the city. Contact us on 987 875 875. Send an email leonup@ildefe.es or, if you prefer, you can also write to us through our form by clicking on the following link.