The fourth session of  Foro Empresas LeónUP analysed the challenge of integrating millennial talent into companies. Idoia de Paz, Human Resources Consulting Manager in Deloitteand responsible for the Spanish version of the Deloitte Millennial Survey, highlighted the challenge of ”winning the loyalty” of these workers, who in 2025 will account for 75% of the company’s staff.

Within a corporate context where up to five generationsmay coexist in a company (seniors, baby boomers, generation X, generation Y and generation Z), Idoia de Paz revised the typical traits of millennials: it is the first generation using social media, mobile devices and collaborative platforms; they want to travel all over the world, their goal in life is to be happy, they need to live connected and what they want, they want it now.

“That coexistence of different generations leads companies to begin to rethink their business, accepting the new rules that are transforming the world around us”, in the words of the speaker Idoia de Paz.

Reviewing the appealing features which link millennial talent to companies, in search for their loyalty, the Deloitte Millennial Survey identifies the following:

1.- Companies must support millennials with their ambition to develop leadership skills.

2.- Besides the income statement, it is essential the social impact generated by the company they work for.

3.- They are looking for coherence between their personal values and the company’s values.

4.- They expect to have flexibility that allows them to enjoy free time.

5.- They want to feel their opinion is important and their ideas contribute to the company’s success.

Idoia de Paz proposes that enterprises should focus on these five values in order for “the available talent to choose our company to develop their professional projects”.

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