Your website needs to be user-friendly for the users to reach their final goal. Besides, they must retain a positive perception when they close the page.
Usability and user experience are two concepts that are usually confused. In this post we will try to clarify the difference between them. We will also provide some keys for your website to be usable and reach greater user experience. If you get your users to have a good memory of your website, they will access it again.
Both, usability and user experience, need to know how to get on with each other. The user must find what he/she wants on the website easily, but he/she also needs to be emotionally satisfied with what he/she found.
As for usability, you just have to facilitate users to access your website and find the information they are looking for. Choose a clean design that highlights the product you want to offer the user. Try to make your website as minimalist as possible. Minimalism is not only fashionable, but it is also more practical. Moreover, try to be clear and brief when you tell about what you want to offer. Tell the user only what he/she is interested in knowing about your product to purchase it.
As regards user experience, the factors to take into account are rather those connected with the user’s emotional side. The user must like your web as soon as he/she accesses it. Therefore, you need to take care over its visual aesthetics and design. Similarly, rely on high-quality videos and images to hook the user to your website. Remember that video contents are increasingly gaining ground in the Internet world. In short, spark emotion in the user.
In LeónUP we help companies to solve all the questions that may arise. You can contact us on 987 875 875 or by filling in this form.